Privacy Policy

Last Updated: December 19, 2024

1. Introduction

FreshPrep ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the "Services").

By using our Services, you consent to the data practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Personal Information

We collect information that identifies, relates to, or could reasonably be linked with you ("Personal Information"), including:

  • Contact Information: Name, email address, phone number, delivery address
  • Account Information: Username, password, account preferences
  • Payment Information: Credit card details, billing address (processed securely through third-party payment processors)
  • Order Information: Purchase history, meal preferences, dietary restrictions, subscription details
  • Communication Data: Customer service inquiries, feedback, survey responses

2.2 Automatically Collected Information

When you access our Services, we automatically collect certain information, including:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, time spent on pages, links clicked, search queries
  • Location Data: General geographic location based on IP address
  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

2.3 Information from Third Parties

We may receive information about you from third-party sources, such as social media platforms (if you choose to connect your account), marketing partners, and public databases to enhance our Services and marketing efforts.

3. How We Use Your Information

We use your information for the following purposes:

  • Service Delivery: Process orders, manage subscriptions, arrange deliveries, and provide customer support
  • Account Management: Create and maintain your account, authenticate users, and manage preferences
  • Payment Processing: Process payments and prevent fraudulent transactions
  • Personalization: Customize your experience, recommend products, and remember your preferences
  • Communication: Send order confirmations, delivery updates, marketing communications, and respond to inquiries
  • Analytics and Improvement: Analyze usage patterns, conduct research, and improve our Services
  • Legal Compliance: Comply with legal obligations, enforce our terms, and protect our rights
  • Marketing: Send promotional offers, newsletters, and personalized recommendations (with your consent)

4. How We Share Your Information

We may share your information in the following circumstances:

  • Service Providers: Third-party vendors who perform services on our behalf (payment processing, delivery services, email marketing, analytics)
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets
  • Legal Requirements: When required by law, court order, or government request
  • Protection of Rights: To protect our rights, property, or safety, or that of our users or others
  • With Your Consent: When you explicitly consent to share your information with third parties

We do not sell your personal information to third parties for monetary consideration.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Authenticate and secure your account
  • Analyze site traffic and user behavior
  • Provide personalized content and recommendations
  • Deliver targeted advertising

Types of Cookies We Use:

  • Essential Cookies: Required for basic site functionality
  • Performance Cookies: Help us understand how visitors use our site
  • Functional Cookies: Remember your preferences and choices
  • Marketing Cookies: Track your activity to deliver relevant advertisements

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Services.

6. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction, including:

  • Encryption of data in transit and at rest using SSL/TLS technology
  • Secure payment processing through PCI-DSS compliant payment processors
  • Regular security assessments and vulnerability testing
  • Access controls and authentication requirements
  • Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

  • The nature of the information collected
  • Legal or regulatory requirements
  • Business and operational needs
  • Whether you have an active account with us

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to certain exceptions)
  • Portability: Receive your information in a structured, commonly used format
  • Opt-Out: Opt out of marketing communications and data sharing
  • Restrict Processing: Request that we limit how we use your information
  • Object: Object to our processing of your information for certain purposes

To exercise these rights, please contact us using the information provided in the Contact section below. We will respond to your request within 30 days.

9. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information held by businesses
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising your CCPA rights

To submit a request under the CCPA, please email privacy@freshprep.com or call 1-800-FRESH-PREP. We may need to verify your identity before processing your request.

10. Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately, and we will take steps to delete such information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We take appropriate safeguards to ensure your information receives adequate protection, including using Standard Contractual Clauses approved by the European Commission.

12. Third-Party Links

Our Services may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our Services after such changes constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

FreshPrep Privacy Team

Email: privacy@freshprep.com

Phone: 1-800-FRESH-PREP

Address: [Your Business Address]

For California residents exercising CCPA rights, please use the contact information above with "CCPA Request" in the subject line.

Your Privacy Matters to Us

At FreshPrep, we are committed to transparency and protecting your privacy. If you have any questions or concerns about how we handle your information, please don't hesitate to reach out to our privacy team.